Gebrüder Weiss launches fifth GWcycles season
One million kilometers for less plastic in rivers and oceans
On April 1, Gebrüder Weiss kicks off the fifth edition of its international cycling campaign “GWcycles.” The goal: to collectively cover one million kilometers – and in doing so, remove up to ten tons of plastic waste from rivers and coastal regions.
The concept is simple: for every kilometer cycled, Gebrüder Weiss funds the collection and proper disposal of ten grams of plastic waste. Once again, the initiative is implemented in partnership with the Berlin-based environmental company CleanHub.
“GWcycles shows how easy it is to combine sustainable mobility with tangible environmental action – kilometer by kilometer,” says Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss.
Participation is open to everyone worldwide. Distances are tracked via the free Radbonus app, which is compatible with common fitness trackers. Initial rewards are available from as little as 50 kilometers, and all prizes are made from recycled materials.
Further information and registration: www.gw-world.com/gwcycles
About Gebrüder Weiss
Gebrüder Weiss Holding AG, based in Lauterach, Austria, is a globally operative full-service logistics provider with about 8,600 employees at 180 company-owned locations. The company generated revenues of 2.72 billion euros in 2025. Its portfolio encompasses transport and logistics solutions, digital services, and supply chain management. The twin strengths of digital and physical competence enable Gebrüder Weiss to respond swiftly and flexibly to customers’ needs. The family-run organization – with a history going back more than half a millennium – has implemented a wide variety of environmental, economic, and social initiatives. Today, it is also considered a pioneer in sustainable business practices. www.gw-world.com
