Gebrüder Weiss launches fifth annual international GWcycles campaign
Global logistics provider aims to cycle 1 million kilometers to help remove plastic waste from rivers and ocean regions
On April 1, Gebrüder Weiss, a global transport and logistics company with 180 company-owned locations, which includes 24 office and warehouse locations in North America, will launch the fifth season of its international cycling campaign, “GWcycles.” The sustainability initiative aims to collectively cover 1 million kilometers (approximately 621,000 miles) and in doing so, remove up to 10 tons of plastic waste from rivers and coastal regions.
The concept is straightforward. For every kilometer (0.62 miles) cycled, Gebrüder Weiss funds the collection and proper disposal of 10 grams (0.35 ounces) of plastic waste. The company is once again partnering with Berlin-based environmental company CleanHub to implement the initiative.
“GWcycles shows how easy it is to combine sustainable mobility with tangible environmental action – kilometer by kilometer,” says Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss.
Participation is open to everyone worldwide. Distances are tracked via the free Radbonus app, which is compatible with common fitness trackers. Initial rewards are available from as little as 50 kilometers, and all prizes are made from recycled materials.
For further information and registration visit: www.gw-world.com/gwcycles
Gebrüder Weiss, a global freight forwarder with a core business of overland transport, air, and sea freight and logistics as well as supply chain management, is the world's oldest transport company with a history going back more than half a millennium. The family-run organization employs more than 8,600 people worldwide and boasts 180 company-owned locations. The business presence in North America includes headquarters in Chicago and offices in Atlanta, Boston, Dallas, Denver, El Paso, Houston, Laredo, Los Angeles, Miami, New York, Phoenix, Salt Lake City, San Francisco, Montreal, Toronto, and Vancouver. The company has implemented a wide variety of environmental, economic, and social initiatives and is considered a pioneer in sustainable business practices. The company’s emphasis on superior customer service pairs customized solutions with a single point of contact to provide customers with focused, reliable, and economical solutions.
