Looking back on 15 years of ‘Ost News’
09.2009
It was in 1993 that Gebrüder Weiss came up with the questions: ”What is characteristic of a logistics expert?” and ”What will our customers expect from us in future?”. Careful considerations resulted in a variety of answers. So the next step was to consider what to do with all these answers. To simplify the process the terms were sorted through and arranged in groups so that all these individual items finally formed a clear overall-picture: ”We help our customers to secure and extend their success.” Making this key-sentence fit for the media meant the beginning of ‘Ostnews’.
On closer examination customer magazines quite frequently turn out to be some kind of editorially upgraded advertising brochures. Contrary to these magazines ‘Ostnews’, from the very beginning on, always concentrated on providing the customers of Gebrüder Weiss with all important data and information about Central and Eastern Europe – a formula for success which has proved right for 15 years now.
One and a half decades have not left the ‘Ostnews’ untouched. Technical development and journalistic professionalism have constantly improved this magazine. A number of in-house and extern contributors have seen to this.
We would like to express our special gratitude to our editorial journalists and our staff who have successfully contributed to the realization of our ‘Ostnews’: Gabriela Amann, Johannes Angerer, Sina Balke, Martina Benedikt, René Dalpra, Barbara Koch, Susanne Kornfeld, Eva Szettele, Klaus Tumler and to those externs who have supported us over many years – Mag. Gerhard Eder, Herbert Herzig and the editing journalists of the Austrian Press Agency and Starmühler Publishers and Promotional Agency.
On closer examination customer magazines quite frequently turn out to be some kind of editorially upgraded advertising brochures. Contrary to these magazines ‘Ostnews’, from the very beginning on, always concentrated on providing the customers of Gebrüder Weiss with all important data and information about Central and Eastern Europe – a formula for success which has proved right for 15 years now.
One and a half decades have not left the ‘Ostnews’ untouched. Technical development and journalistic professionalism have constantly improved this magazine. A number of in-house and extern contributors have seen to this.
We would like to express our special gratitude to our editorial journalists and our staff who have successfully contributed to the realization of our ‘Ostnews’: Gabriela Amann, Johannes Angerer, Sina Balke, Martina Benedikt, René Dalpra, Barbara Koch, Susanne Kornfeld, Eva Szettele, Klaus Tumler and to those externs who have supported us over many years – Mag. Gerhard Eder, Herbert Herzig and the editing journalists of the Austrian Press Agency and Starmühler Publishers and Promotional Agency.
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